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    Managing Customer Value: Creating Quality and Service That Customers Can See PDF




    by Bradley Gale : Managing Customer Value: Creating Quality and Service That Customers Can See

    ISBN : #0029110459 | Date : 1994-03-28

    Description :

    PDF-49fb9 | Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to “conformance to technical standards,” according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived “quality” — how buyers select among competin… Managing Customer Value: Creating Quality and Service That Customers Can See


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    [Pub.25AHn] Managing Customer Value: Creating Quality and Service That Customers Can See PDF | by Bradley Gale


    Managing Customer Value: Creating Quality and Service That Customers Can See by by Bradley Gale

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